Satell, Greg
Mapping Innovation (PB)
- ISBN 13:
- 9781265874681
- author:
- Satell, Greg
- format:
- Paperback
- publisher:
- McGraw-Hill Education
- language:
- English
- Publication Year:
- 2023
- Pages:
- 240
- Dimensions:
- 22.9 x 15.2 x 1.3 centimetres (0
- Genre:
- Business
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Understand the innovation landscape and develop a strategy to put your business ahead. Mapping Innovation provides a thorough background on some of the greatest innovations of the past century, as well as the processes that advanced them from inception to world-changing products.
Business innovation expert Greg Satell helps you find your way by revealing four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. He also introduces the Innovation Matrix, a framework for discovering which type of innovation process best suits the problem you need to solve.
By applying the right strategies to the problems you face, you'll have a clear model for disrupting the marketplace, scaling your efforts, and leveraging digital platforms to your advantage. This accessible yet powerful approach will help you stay ahead of the competition.
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