Fyall, Alan

Managing Visitor Attractions

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ISBN 13:: 9780750685450
author:: Fyall, Alan
format:: Paperback
publisher:: Butterworth-Heinemann
language:: English
Publication Year:: 2008
Pages:: 384
Genre:: Tourism & Leisure Studies
Condition:: New
Availability:: Item usually sent within 4 working days

£42.31

Current Stock: 3

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Description

Description

Visitor attractions are a complex sector of the tourism industry, playing a crucial role in shaping the development of tourism infrastructure and services. This second edition of Managing Visitor Attractions: New Directions provides an in-depth exploration of the issues surrounding visitor attractions, including their nature, drivers of development, funding, management, marketing, and day-to-day challenges. The book is divided into five parts, covering key topics such as attraction success and failure, interpretation, school excursions, managing gardens, and brand management. With contributions from subject specialists worldwide, it offers a comprehensive understanding of visitor attraction management, essential for undergraduate and postgraduate students.

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