McDonald, Malcolm
Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them
- ISBN 13:
- 9780749481766
- author:
- McDonald, Malcolm
- format:
- Paperback / softback
- publisher:
- Kogan Page Ltd
- language:
- English
- Publication Year:
- 2018
- Pages:
- 256
- Dimensions:
- 23.5 x 15.6 x 1.4 centimetres (0
- Genre:
- Business, Marketing, Public Relations
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Developing a financially quantified value proposition is crucial for driving growth and increasing revenue. This practical guide explains how to create a clear and effective value proposition that communicates your company's core purpose and identity. By understanding the process of developing a value proposition, you can learn how to use segmentation and appeal to key accounts, ensure your proposition is both financially grounded and resonates with customers. The book covers essential topics such as buying decisions, financial dashboards, and value quantification tools, providing a comprehensive step-by-step guide to integrating financial success into your proposition. With its focus on practical tools and checklists, this book is ideal for anyone looking to improve their business's profitability by developing a well-defined value proposition.
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