Gambles, Ian

Making the Business Case: Proposals That Succeed for Projects That Work

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ISBN 13:
9780566087455
author:
Gambles, Ian
format:
Paperback
publisher:
Gower Publishing Ltd
language:
English
Publication Year:
2009
Pages:
164
Dimensions:
138 mm X 216 mm
Genre:
Business, Finance & Law / Management
Condition:
New
Availability:
Item usually sent within 10 working days
£51.23

Description

A well-written business case is essential for securing funding and making informed decisions. Making the Business Case by Ian Gambles provides guidance on developing a strategy, articulating options, defining benefits, establishing costs, identifying risks, and creating a compelling argument. This concise and practical guide is illustrated with real-life examples and includes reflective exercises to help you apply your knowledge. With its jargon-free approach, it's an ideal resource for managers, senior managers, and project managers who need to make the business case.

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