Gambles, Ian
Making the Business Case: Proposals That Succeed for Projects That Work
- ISBN 13:
- 9780566087455
- author:
- Gambles, Ian
- format:
- Paperback
- publisher:
- Gower Publishing Ltd
- language:
- English
- Publication Year:
- 2009
- Pages:
- 164
- Dimensions:
- 138 mm X 216 mm
- Genre:
- Business, Finance & Law / Management
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
A well-written business case is essential for securing funding and making informed decisions. Making the Business Case by Ian Gambles provides guidance on developing a strategy, articulating options, defining benefits, establishing costs, identifying risks, and creating a compelling argument. This concise and practical guide is illustrated with real-life examples and includes reflective exercises to help you apply your knowledge. With its jargon-free approach, it's an ideal resource for managers, senior managers, and project managers who need to make the business case.