Sharp, Chloe
Make Products That Matter: How to use research, testing and experiments in product development
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- ISBN 13:
- 9789063696849
- author:
- Sharp, Chloe
- format:
- Paperback
- publisher:
- BIS Publishers B.V.
- language:
- English
- Publication Year:
- 2021
- Pages:
- 280
- Dimensions:
- 24.1 x 17.1 x 2.3 centimetres (0
- Genre:
- Business, Management, Strategy,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Make Products That Matter: A Practical Guide to Understanding Customer and User Needs
This book provides a comprehensive guide to navigating the entire product lifecycle, from organisational growth to post-launch. It explains how to connect with customers and users to get their feedback, using practical research methods that work best at different stages of product development.
With insights on maintaining and applying these insights effectively, this book is your go-to reference for building innovative products and toolkits. Whether you're just starting out or looking to refine your approach, it offers the tools and guidance you need to create products that truly matter.
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