Hoffman, Steven

Make Elephants Fly: The Process of Radical Innovation

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ISBN 13:
9780349418834
author:
Hoffman, Steven
format:
Paperback / softback
publisher:
Piatkus Books
language:
English
Publication Year:
2017
Pages:
320
Dimensions:
23.2 x 15.4 x 2.3 centimetres (0
Genre:
Business, General,
Condition:
New
Availability:
Item usually sent within 10 working days
£13.49

Description

Make Elephants Fly: The Process of Radical Innovation

This step-by-step guide shows you how to develop, test and launch your big idea to success. Despite its importance, innovation remains a challenge for many companies, with few executives believing their organizations are effective innovators.

The book provides the tools needed to implement innovation methodologies and processes similar to those used by Silicon Valley startups, covering topics such as identifying new ideas, structuring innovation teams and fostering a culture of innovation. By reading this book, you'll be equipped to take your big idea and make it fly.

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