McAfee, Andrew
Machine, Platform, Crowd: Harnessing Our Digital Future
- ISBN 13:
- 9780393254297
- author:
- McAfee, Andrew
- format:
- HardBack
- publisher:
- Norton, W. W. & Company, Inc.
- language:
- English
- Publication Year:
- 2019
- Pages:
- 416
- Dimensions:
- 6.00(w) x 9.20(h) x 1.50(d)
- Genre:
- Business Textbook
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
In a rapidly changing economy, success requires a leader's ability to adapt. Andrew McAfee and Erik Brynjolfsson explore how machines, platforms, and crowds are shifting the balance of power in business and beyond. The authors argue that we need to rethink the integration of minds and machines, products and platforms, and core and crowd. This new world has massive implications for how companies operate and individuals live their lives. With a penetrating analysis and practical toolkit, McAfee and Brynjolfsson provide guidance for startups and established businesses alike. For anyone interested in understanding this digital-powered shift, Machine, Platform, Crowd is a valuable resource.
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