Amengual, Gabriel
Los secretos de las marcas
- ISBN 13:
- 9788418345418
- author:
- Amengual, Gabriel
- format:
- Paperback
- publisher:
- Unbranded
- language:
- Spanish
- Publication Year:
- 2024
- Pages:
- 336
- Dimensions:
- 15 x 15 centimetres
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
Understanding the power of branding is key to grasping how it influences our lives in various ways. This book delves into the creation and development of brands, exploring why they are so important and how they shape our perceptions of ourselves, others, and the world around us.
The authors examine the factors that contribute to a brand's success, including its name, logo, and overall identity. They also investigate why some brands endure while others fade away, and what role marketing and advertising play in shaping consumer behavior.
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