Peters, Allan
Logos That Last: How to Create Iconic Visual Branding
- ISBN 13:
- 9780760383179
- author:
- Peters, Allan
- format:
- Hardback
- publisher:
- Rockport Publishers
- language:
- English
- Publication Year:
- 2024
- Pages:
- 208
- Dimensions:
- 25.7 x 22.1 x 2 centimetres (0.6
- Genre:
- Arts & Photography, Design, Graphic Arts,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Author Allan Peters, an award-winning graphic designer, shares his expertise in logos and rebranding in this landmark guide for designers and brand strategists. Peters has developed a unique creative process over two decades of designing for top brands, which he shares in Logos that Last for the very first time. This book provides a step-by-step process for building great relationships with clients, cultivating consistency and productivity, and creating inventive, thoughtful, and enduring logos. Detailed case studies and practical advice are also included, covering everything from turning a good idea into a great logo to extending a great logo into a dynamic brand system.
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