Shumate, A Michael
Logo Design Theory: How Branding Design Really Works
- ISBN 13:
- 9781777016807
- author:
- Shumate, A Michael
- format:
- Paperback
- publisher:
- Elfstone Press
- language:
- English
- Publication Year:
- 2020
- Pages:
- 174
- Dimensions:
- 28 x 21.6 x 1.2 centimetres (0.4
- Genre:
- Arts & Photography, Design, Graphic Arts,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Logo Design Theory: Understanding the Principles of Branding and Logo Design This comprehensive guide to branding design explains the underlying principles of logo design, corporate identity design, and how they work together. By understanding these fundamental concepts, you'll be able to create effective brand identities that engage your audience. The book covers essential principles of graphic design, branding history, and visual techniques for creating successful logos. It also delves into common pitfalls in logo design, such as the seven deadly sins of logo design, and how to avoid them. With clear examples and logical text, Logo Design Theory provides a proven method for developing corporate identity concepts that truly work. By mastering these principles, you'll be able to create logos and branding designs that are both effective and memorable.
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