Adzic, Gojko
Lizard Optimization: Unlock Product Growth By Engaging Long-Tail Users
- ISBN 13:
- 9780993088179
- author:
- Adzic, Gojko
- format:
- Paperback
- publisher:
- Neuri Consulting Llp
- language:
- English
- Publication Year:
- 2024
- Pages:
- 82
- Dimensions:
- 21.6 x 21.6 x 0.6 centimetres (0
- Genre:
- Business, Development, Business Development,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Lizard Optimization Unlock Product Growth By Engaging Long-Tail Users is a practical guide to designing product development experiments that focus on user engagement. Based on the author's experience managing an online software product, this book shares key lessons from a period of explosive growth and slow decline, revealing a counter-intuitive approach that reversed the decline and unlocked exponential growth. The technique, known as Lizard Optimization, involves engaging long-tail users who seem to follow unexplainable "lizard" logic. By applying this method, product managers can improve their products, reduce churn, and increase revenue. This book synthesizes these key insights into a simple process that can be applied to any product. Suitable for software product managers, product data scientists, senior engineers, and others involved in product management, Lizard Optimization offers practical advice on how to find new markets, engage overlooked user categories, and uncover ideas for increasing customer lifetime value.
Related Products
Related Products
The Qur'anic Prescription: Unlocking the Secrets to Optimal Health
Saeed, Madiha M.
The Mottled Lizard (Paperback)
Huxley, Elspeth
Monitor Lizards As Pets. - Monitor Lizard Comprehensive - Owner's Guide. Monitor - Lizard care, behavior, - enclosures, feeding, health, - myths and interaction
Murkett, Marvin
The Carnivore Code: Unlocking the Secrets to Optimal Health by Returning to Our Ancestral Diet
Saladino, Paul
Lizards - National Geographic Readers
Marsh, Laura