Routley, Claire
Legacy and In-Memory Fundraising
- ISBN 13:
- 9781784820305
- author:
- Routley, Claire
- format:
- Paperback
- publisher:
- Directory of Social Change
- language:
- English
- Publication Year:
- 2018
- Pages:
- 304
- Dimensions:
- 23.4 x 15.6 centimetres (0.36 kg
- Genre:
- Business, Accounting, Budgeting,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Legacy and In-Memory Fundraising is a comprehensive guide to harnessing the power of legacies for charities. By bringing together 24 leading thinkers and experienced fundraisers, this fourth edition provides sound, practical advice on strategies, techniques, and essential information for managing legacy income.
The book covers key areas such as legal and ethical issues, digital communications and media, new in-memory giving strategies, and legacy administration systems. With its focus on practical application, it is an invaluable resource for anyone involved in fundraising, including those responsible for legacy giving, senior charity staff, chief executives, and trustees.
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