Lean Agile Marketing

Lean Agile Marketing: A Practical Guide to Delivering Marketing Success This book provides a realistic and actionable guide to applying Agile processes in marketing. You'll learn how to apply frameworks like Scrum, Kanban, lean and agile principles to strategic marketing planning and execution. The author shares practical examples and detailed case studies of how Agile was applied in marketing teams. You'll discover how to build skills required for adaptive marketing planning and execution, reduce campaign cost, and deliver your marketing campaigns on time and on budget. You'll also learn techniques to visualize workflow, limit work-in-progress, and increase task completion rates. The book covers essential topics such as team collaboration, effective meeting management, and creating self-organizing teams. By the end of this guide, you'll understand the mindset of highly successful Agile marketing professionals and be able to set up marketing teams to execute marketing campaigns, develop campaigns based on customer experience and analytics insights, and eliminate time and budget wastage in your team.