Andreeva, Mrs Ksenia
Lead Generation: Theory and - Practice
- ISBN 13:
- 9781530771912
- author:
- Andreeva, Mrs Ksenia
- format:
- Paperback
- publisher:
- Createspace Independent Publishing Platform
- language:
- English
- Publication Year:
- 2016
- Pages:
- 160
- Dimensions:
- 22.9 x 15.2 x 0.9 centimetres (0
- Genre:
- Business, Marketing, General,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Lead Generation Theory and Practice by Ksenia Andreeva offers a practical guide to acquiring direct contacts of prospective customers and multiplying sales. This introductory resource covers lead generation theory, methods for evaluating marketing investments, and techniques for detecting potential customers.
The book provides real-life case studies, insights into new trends in lead generation, up-to-date statistics, and multi-industry experience across various sectors. It also offers a balanced approach to lead generation concepts, acknowledging that every company has its unique business features and ROI criteria.
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