Cain, Sandra
Key Concepts in Public Relations (Palgrave Key Concepts)
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- ISBN 13:
- 9780230203297
- author:
- Cain, Sandra
- format:
- Paperback
- publisher:
- Palgrave Macmillan
- language:
- English
- Publication Year:
- 2009
- Pages:
- 224
- Dimensions:
- 21.4 x 14 x 2 cm
- Genre:
- Public relations
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Key Concepts in Public Relations by Sandra Cain provides an in-depth introduction to the key concepts, themes and principles of Public Relations. This accessible book is organised alphabetically, with each term fully cross-referenced for ease of use. The glossary-style guide includes suggestions for further reading to help consolidate knowledge and aid understanding. With its clear and concise approach, this book is ideal for students looking to develop a solid foundation in the subject.
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