Peter Cheverton
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
- ISBN 13:
- 9780749469405
- author:
- Peter Cheverton
- format:
- Paperback
- publisher:
- Kogan Page
- language:
- English
- Publication Year:
- 2015
- Pages:
- 416
- Dimensions:
- 17 x 2.2 x 24.4 cm
- Genre:
- Business, Finance & Law, Management, Call Centre Management
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Key Account Management Tools and Techniques for Achieving Profitable Key Supplier Status by Peter Cheverton provides a straightforward planning methodology for managing key customers. This updated 6th edition takes a long-term, team-selling strategic view of the process, from defining the customer to achieving key supplier status. The book covers latest best practice in account management, including IT's role in the field, and features new case studies, online supporting resources, and a section comparing how different industries approach key account management. Online resources include helpful templates, guides for students and lecturers, and self tests to ensure best practice is being followed.
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