Sharon, Tomer/ Molich,
It's Our Research
- ISBN 13:
- 9780123851307
- author:
- Sharon, Tomer/ Molich,
- format:
- Paperback
- publisher:
- Morgan Kaufmann
- language:
- English
- Publication Year:
- 2012
- Pages:
- 288
- Dimensions:
- 23.37 x 18.8 x 1.78 centimetres
- Genre:
- Computers ; the Internet, General
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
Get stakeholders on board with your UX research projects. This book provides a strategic framework for involving stakeholders throughout the planning, execution, analysis, and reporting phases.
It offers tried and tested techniques to justify your work, navigate office politics, and hone your client skills. With dozens of case studies and visuals from international researchers, you'll gain valuable insights into successful stakeholder engagement.
Follow the methods detailed in this book to dramatically increase the chances that product managers, engineers, and management agree to do research and act upon its results.
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