Alter, Adam
Irresistible: The Rise ofAddictive Technology and theBusiness of Keeping Us Hooked
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- ISBN 13:
- 9780735222847
- author:
- Alter, Adam
- format:
- Paperback
- publisher:
- Penguin Books
- language:
- English
- Publication Year:
- 2018
- Pages:
- 368
- Dimensions:
- 20.83 x 13.97 x 2.03 centimetres
- Genre:
- Nonfiction, Social Sciences, Media Studies,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Behavioural addiction is a growing concern in today's digital age. Adam Alter, a professor of psychology and marketing, explores the rise of this phenomenon and how companies design products to be irresistible.
Half of the American population is addicted to at least one behaviour, from obsessing over social media likes to binge-watching TV episodes. Alter examines why these products have become so compelling, and how they are tweaked over time to become almost impossible to resist.
With a deep understanding of psychology and marketing, Alter sheds light on the business behind behavioural addiction, and offers insights into how to break free from these compulsive habits.
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