Kosorin, Dominik
Introduction to Programmatic Advertising
- ISBN 13:
- 9788026096115
- author:
- Kosorin, Dominik
- format:
- Paperback
- publisher:
- Dominik Kosorin
- language:
- English
- Publication Year:
- 2016
- Pages:
- 152
- Dimensions:
- 129 mm X 198 mm
- Genre:
- 19.84 x 12.85 x 0.84 centimetres, Business, Marketing, Advertising,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Introduction to Programmatic Advertising offers a comprehensive introduction to this revolutionary technology. If you're new to programmatic advertising, this book will help you get up to speed quickly.
The book covers the basics of programmatic advertising, including technologies such as cookies and pixels, and introduces the programmatic ecosystem and its various players. It also delves into programmatic ad trading, data and ad targeting, and new formats available programmatically.
With this book, you'll gain a better understanding of the current issues in the digital ad industry, including fraud, viewability, attribution, ad blocking, and privacy, as well as new programmatic channels such as TV, audio, or print. Perfect for those looking to expand their knowledge of programmatic advertising.
Related Products
Related Products
Introduction to Programmatic Advertising
Kosorin, Dominik
Advertising: A Very Short Introduction
Fletcher, Winston
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Hopkins, Claude
Ogilvy on Advertising
Ogilvy, David
Scientific Advertising
Claude C. Hopkins