John Bowers

Introduction to Graphic Design Methodologies and Processes: Understanding Theory and Application

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ISBN 13:
9780470504352
author:
John Bowers
format:
Paperback
publisher:
John Wiley & Sons
language:
English
Publication Year:
2011
Pages:
144
Dimensions:
19 x 0.9 x 23.4 cm
Genre:
Art, Architecture & Photography, Design Studies, Graphic Design
Condition:
New
Availability:
Item usually sent within 10 working days
£45.34

Description

Introduction to Graphic Design Methodologies and Processes provides a concise introduction to the discipline, exploring its underlying theory and practical methodologies. This visually based book illustrates the value of qualitative and quantitative approaches in guiding conceptual development, moving beyond personal preference and style. It offers a range of practical methodologies for interpreting, targeting, and creating forms and messages, helping designers develop their skills creatively, collaboratively, and strategically. The book includes case studies with questions and answers from diverse professionals, including Second Story and Sol Sender. As design becomes increasingly strategic, the need for material on design methodologies is growing. This book serves as a valuable resource for designers seeking to define their purpose and produce original, responsible, and inspiring work.

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