Leeuwen, Theo Van
Introducing Social Semiotics: An Introductory Textbook
- ISBN 13:
- 9780415249447
- author:
- Leeuwen, Theo Van
- format:
- Paperback
- publisher:
- Routledge
- language:
- English
- Publication Year:
- 2004
- Pages:
- 360
- Dimensions:
- 174 mm X 246 mm
- Genre:
- Communication Studies
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Introducing Social Semiotics by Theo Van Leeuwen explores how meaning is created through complex interactions between different forms of communication. Using a diverse range of texts, including photographs and advertisements, the book provides practical exercises to help readers analyze and produce successful multimodal texts. The author examines the development of semiotic resources over time, tracing their evolution through channels such as the history of the press and advertising. This analysis reveals how these resources change in response to technological advancements and other factors. With a comprehensive glossary, exercises, discussion points, and suggestions for further reading, Introducing Social Semiotics offers concrete insights into the complexities of meaning-making. By understanding how communication works, readers can gain a deeper appreciation for the ways in which texts are created and interpreted. This book is an invaluable resource for anyone interested in language, literacy, and the ways in which meaning is constructed.
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