Sardar, Ziauddin , Van Loon, Borin
Introducing Media Studies: A Graphic Guide
- ISBN 13:
- 9781848311848
- author:
- Sardar, Ziauddin , Van Loon, Borin
- format:
- Paperback
- publisher:
- Icon Books Ltd
- language:
- English
- Publication Year:
- 2010
- Pages:
- 176
- Dimensions:
- 12.19 x 2.03 x 16.51 centimetres
- Genre:
- Nonfiction, Social Sciences, Media Studies,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The media is an integral part of our daily lives. From watching TV to listening to the radio, reading newspapers and magazines, going to the cinema, sitting in front of videos or surfing the web, we are constantly exposed to information commodities that exert significant influence over us. Introducing Media Studies explores the complex relationship between the media, ideology, knowledge and power. The book provides a comprehensive overview of media history, presenting a clear understanding of the media industry, media theory and methods in media research. It also explains how 'the audience' is constructed and how it interprets the content and meaning of media representation. By examining film, advertising and the impact of TV and press on public opinion, this book offers an insightful analysis of the media's role in shaping our world. With its engaging and informative approach, it is an ideal resource for anyone looking to understand the pervasive influence of the media on our lives.