Portigal, Steve

Interviewing Users: How to Uncover Compelling Insights

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ISBN 13:: 9781959029786
author:: Portigal, Steve
format:: Paperback
publisher:: Rosenfeld Media
language:: English
Publication Year:: 2023
Pages:: 276
Dimensions:: 22.6 x 15 x 2.4 centimetres (0.5
Genre:: Computers, Web, Web Design,
Condition:: New
Availability:: Item usually sent within 20 working days

£43.69

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Out of stock

Description

Description

Unlock the benefits and insights that interviewing users and customers can yield with this updated edition of Interviewing Users. Steve Portigal dispels the myth that interviewing is trivial, showing how research studies and logistics can be used to determine concrete goals for a business.

Steve takes you on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. He also shares his own experiences and anecdotes from his career, as well as tips and tricks from other practitioners, making this book an engaging read.

This book offers practical advice on how to conduct effective interviews, including strategies for remote interviewing and managing personal bias. With its mix of theory and real-world examples, Interviewing Users is a valuable resource for anyone looking to improve their research skills.

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