Westerbeek, Hans

International Sport Business: Current Issues, Future Directions

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ISBN 13:: 9780367312824
author:: Westerbeek, Hans
format:: Paperback / softback
publisher:: Routledge
language:: English
Publication Year:: 2022
Pages:: 234
Dimensions:: 24.6 x 17.4 centimetres (0.45 kg
Genre:: Sports & Recreation, General, Business,
Condition:: New
Availability:: Item usually sent within 10 working days

£41.77

Current Stock: 1

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Description

Description

International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry. It explores key influences on its development and commercialisation, including governance, social role, value chains, innovation, data, digital technology, and leadership. The book examines these themes through cutting-edge case studies, commentaries, examples of best practice, and interviews with leading sport business professionals. It also looks ahead to potential scenarios for the future of sport, generating debate and discussion. This foundation text is ideal for international sport business courses and essential reading for practitioners and policy-makers.

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