K ngShankleman, Lucy

Inside the BBC and CNN: Managing Media Organisations

(No reviews yet) Write a Review
ISBN 13:
9780415213226
author:
K ngShankleman, Lucy
format:
Paperback
publisher:
Routledge
language:
English
Publication Year:
2000
Pages:
224
Genre:
Media studies
Condition:
New
Availability:
Item usually sent within 10 working days
£43.51

Description

Inside the BBC and CNN provides a unique insight into two of the world's best-known media organisations during a period of great change. Drawing on intensive research among senior managers, this study explores the beliefs and attitudes that shape management priorities and broadcasting policy. The BBC and CNN have distinct cultural beliefs about broadcasting's fundamental purpose, competition, and quality, which have shaped their success but may now threaten to limit their ability to respond to the unprecedented changes in the media landscape. This book examines how these cultural differences impact their current and past success, and what implications this has for their future. By understanding the underlying drivers of management priorities and broadcasting policy, readers can gain valuable insights into the challenges facing these two major media organisations.

View AllClose

Related Products

Related Products

Anthony Bourdain Remembered
Add to Cart
Quick view

Anthony Bourdain Remembered

Cnn

£20.57
A poignant tribute to the life and legacy of Anthony Bourdain, this collection of quotes, memories, and images celebrates the impact of his unique spirit and passion on those who knew him and those...