Watkins, Alan

Innovation Sucks!: Time to Think Differently

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ISBN 13:
9780367681920
author:
Watkins, Alan
format:
Paperback / softback
publisher:
Routledge
language:
English
Publication Year:
2021
Pages:
176
Dimensions:
23.4 x 15.5 x 1.3 centimeters (0
Genre:
Business, Operations, Production Management,
Condition:
New
Availability:
Item usually sent within 10 working days
£36.44

Description

Businesses spend billions on innovation with little to show for their investment. This book challenges some of the 'ingrained truths' of innovation, suggesting a different approach. Instead of starting with a costly problem assessment, an 'impeller approach' begins with possible solutions and gets the market to pull the best ones forward. This approach is made possible by the addition of a 'bee' - a new type of integrative thinker who can harvest existing knowledge from the 'meadow of experts'. By reversing the innovation process, organisations are better placed to win in the market, rather than focusing on finding theoretical solutions or clearing innovation stage gates. Given the current innovation failure rate and the complexity of society's wicked problems, it's time to rethink innovation itself. This book is essential reading for those responsible for innovation and commercialisation, marketing, new product development, and strategy.

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