Robert Cialdini
Influence: Science and Practice
- ISBN 13:
- 9780205609994
- author:
- Robert Cialdini
- format:
- Paperback
- publisher:
- Pearson Education (Us)
- language:
- English
- Publication Year:
- 2008
- Pages:
- 272
- Genre:
- Psychology Business Informatics Textbook
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Influence: Science and Practice by Robert B. Cialdini is a comprehensive guide to understanding the principles of persuasion and compliance. With over 1.5 million copies sold, this book has been widely read by business professionals, fundraisers, and those interested in psychology. The new edition includes updated coverage of popular culture and new technology, as well as more on how compliance principles work in many cultures. This book offers practical suggestions and scientifically documented content, making it an excellent resource for anyone looking to improve their negotiation or sales skills. By examining the science behind influence and persuasion, Cialdini provides valuable insights into the ways in which we become persuaded, and how to use these principles effectively in business and personal life.
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