McCorquodale, Sara

Influence: How social media influencers are shaping our digital future

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ISBN 13:: 9781472979568
author:: McCorquodale, Sara
format:: Paperback / softback
publisher:: Bloomsbury Business
language:: English
Publication Year:: 2020
Pages:: 224
Dimensions:: 19.8 x 12.9 centimeters
Genre:: Business, Marketing, General,
Condition:: New
Availability:: Item usually sent within 4 working days

£17.82

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Description

Description

Influence: How Social Media Influencers are Shaping Our Digital Future by Sara McCorquodale is a comprehensive guide to understanding the world of digital influencers and their impact on online growth. As the UK's leading authority on the influencer space, McCorquodale demystifies the phenomenon, analyzing its problems and forecasting its future. This book provides invaluable insights into how digital trends emerge, the building blocks that make social media influencers compelling, and why influencer marketing has become so successful. By examining the context in which influencer marketing emerged, readers will gain a clear understanding of the challenges faced by businesses and brands around the world, and how to identify, tackle, and overcome them. With McCorquodale's independent analysis, readers will gain a solid foundation of knowledge on how digital communication has become dominated by influencers. This book is essential reading for anyone whose business success depends on prospering online.

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