Raj, Amrit
Indian Icon: A Cult Called Royal Enfield
- ISBN 13:
- 9789395073486
- author:
- Raj, Amrit
- format:
- Paperback
- publisher:
- Westland Publications Limited
- language:
- English
- Publication Year:
- 2022
- Pages:
- 142
- Dimensions:
- 2.5 x 21.9 x 21.9 centimetres (0
- Genre:
- Business, General, ,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Royal Enfield's story is one of transformation and triumph. From its humble beginnings in India in the early 1950s to its current status as an iconic brand, the company has faced numerous challenges and undergone significant changes. The turning point came in 1990 when Vikram Lal joined Eicher, bringing new enthusiasm and energy to the brand. His son Siddhartha's leadership later cemented this momentum, propelling the company towards success. This book tells the story of the individuals who have shaped Royal Enfield into what it is today, as well as the clash between old and new forces that has driven these changes. Extensively researched and expertly narrated, Indian Icon: A Cult Called Royal Enfield offers a behind-the-scenes look at the brand's journey, from its early struggles to its current status as a premium homegrown consumer brand for global markets.
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