Lipovetsky, Gilles
Hypermodern Times
- ISBN 13:
- 9780745634210
- author:
- Lipovetsky, Gilles
- format:
- Paperback
- publisher:
- Polity Press
- language:
- English
- Publication Year:
- 2005
- Pages:
- 90
- Dimensions:
- 138mm X 215mm
- Genre:
- Postmodernism
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The concept of postmodernity has been used to describe the late 20th century's shift away from institutional constraints, allowing individuals to express their desires and pursue self-fulfilment. However, Gilles Lipovetsky suggests that we may have entered a new phase of hypermodernity, characterized by excessive consumption and the hypermodern individual. In this society, individuals consume for personal pleasure rather than social status, and are driven by movement, fluidity, and flexibility. The hypermodern individual is torn between seeking pleasure and hedonism, while also experiencing anxiety and tension due to living in a world without tradition or clear direction. This sense of uncertainty has created an environment where fear and anguish have become pervasive. These are the times in which we live, marked by a constant state of worry and alarm. With no established beliefs systems to turn to for reassurance, individuals are left to navigate a complex and uncertain world.