Cohan, Peter S.

Hungry Start-Up Strategy

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ISBN 13:: 9781609945282
author:: Cohan, Peter S.
format:: Paperback
publisher:: Berrett-Koehler Publishers
language:: English
Publication Year:: 2012
Pages:: 264
Dimensions:: 63 mm X 94 mm
Genre:: Business ; Economics, Entrepreneurship
Condition:: New
Availability:: Item usually sent within 20 working days

£18.95

Current Stock: 5

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Description

Description

Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision by Peter S. Cohan. For entrepreneurs who are driven to succeed, building a business is not just about survival - it's about creating the kind of world they want to work in. With limited resources and unlimited vision, start-ups must make tough decisions that will determine their success. This book provides a clear and practical guide to six key start-up choices: setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change. Cohan offers a decision-making approach and lively case studies of what actual entrepreneurs have done in each area, extracting hard-hitting lessons that can be applied by start-ups, investors, and established companies alike. With its full menu of vital information, Hungry Start-up Strategy is an essential resource for anyone looking to cook up a thriving business from scratch. By understanding the unique rules start-ups must follow, entrepreneurs can blaze a trail or avoid starving to death - the choice is theirs.

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