Steve Harrison
How To Write Better Copy (How to: Academy)
- ISBN 13:
- 9781509814572
- author:
- Steve Harrison
- format:
- Paperback
- publisher:
- Bluebird Main Market Ed. edition
- language:
- English
- Publication Year:
- 2016
- Pages:
- 160
- Dimensions:
- 13 x 1.4 x 19.7 cm
- Genre:
- Health, Family & Lifestyle, Self Help, Practical & Motivational, Steve Harrison,How To Write Better Copy (How to: Academy),Bluebird,1509814574,Usage & Writing Guides,Reference / Writing Skills,Self-Help / General,Self-help & personal development,Writ
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Write effective copy that drives results with this practical guide from Steve Harrison. Whether you're an agency writer looking for inspiration, a business owner seeking to boost your content's impact, or simply wanting to persuade colleagues of your point of view, this book provides the skills and expertise needed to craft compelling copy.
Starting with the thinking behind the writing, Harrison takes you step-by-step through the process of creating engaging headlines, writing persuasive text, and getting the response you want from your reader. With examples and explanations based on both his 25 years' experience and recent scientific research, this book will help hone your skills in writing for a range of formats, including websites, press ads, e-zines, and more.
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