Heinecke, Stu
How to Get a Meeting with Anyone
- ISBN 13:
- 9781946885135
- author:
- Heinecke, Stu
- format:
- Paperback
- publisher:
- BenBella Books
- language:
- English
- Publication Year:
- 2018
- Pages:
- 240
- Dimensions:
- 22.86 x 15.24 x 2.29 centimetres
- Genre:
- Business, Sales, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Get in touch with anyone, from CEOs to celebrities, using unconventional marketing tactics. Stu Heinecke shares his strategies for breaking through traditional barriers and securing meetings with influential people. Heinecke's approach is based on "Contact Campaigns", personalized approaches that use creative methods such as running full-page ads or using social media, email, and snail mail. The book reveals 20 categories of Contact Campaigns that can be researched and executed to achieve high response rates. With real-life success stories and practical tips on how to determine targets, develop pitches, and gain allies in the contact's circle of influence, this guide is ideal for anyone looking to make a lasting impression.
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