Machin, David
How to Do Critical Discourse Analysis: A Multimodal Introduction
- ISBN 13:
- 9781529772982
- author:
- Machin, David
- format:
- Paperback
- publisher:
- SAGE PUBN
- language:
- English
- Publication Year:
- 2023
- Pages:
- 360
- Dimensions:
- 24.4 x 17 x 1.9 centimetres (0.6
- Genre:
- Nonfiction, Social Sciences, Research,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Critical Discourse Analysis: A Multimodal Introduction provides an accessible toolkit for students and researchers to analyse language and image. Using case studies from various media, this book explains how to apply distinct concepts in Critical Discourse Analysis, enabling you to understand the relationship between language, discourse, and social practices. The book presents a systematic approach to Critical Discourse Analysis, covering topics such as news texts, social media content, memes, promotional videos, institutional documents, infographics, and webpages. Real-life examples are used to demonstrate how to apply each set of tools, helping you understand the role of language in shaping society and politics today. This second edition includes revised opening chapters and new case studies, showcasing the value of multimodal Critical Discourse Analysis in understanding contemporary social and political issues.
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