Ridley, Matt

How Innovation Works

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ISBN 13:: 9780008334840
author:: Ridley, Matt
format:: Paperback / softback
publisher:: Fourth Estate Ltd
language:: English
Publication Year:: 2021
Pages:: 432
Dimensions:: 19.8 x 12.9 x 2.7 centimeters (0
Genre:: Business, General, Business,
Condition:: New
Availability:: Item usually sent within 10 working days

£11.66

Current Stock: 5

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Description

Description

How Innovation Works by Matt Ridley explores the history and nature of innovation, a process that has shaped the modern age and will continue to define the 21st century.

Innovation is often misunderstood as a top-down process, but Ridley argues that it is a bottom-up, incremental, and collaborative phenomenon driven by the human habit of exchange. He examines the stories of numerous innovations, from steam engines to search engines, to illustrate how they succeeded or failed.

By understanding the true nature of innovation, Ridley sheds light on its importance in driving progress and its potential to be discouraged by politicians. This book offers a fresh perspective on the subject, revealing the complexities and nuances of innovation and its role in shaping our world.

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