Wallman, Ryan
How Brands Blow
- ISBN 13:
- 9781838434328
- author:
- Wallman, Ryan
- format:
- Paperback
- publisher:
- Gasp Books
- language:
- English
- Publication Year:
- 2023
- Pages:
- 236
- Dimensions:
- 20.3 x 13.3 x 1.5 centimetres (0
- Genre:
- Business, Sales, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Understanding how brands work can be a complex and nuanced topic. This book provides an in-depth exploration of branding strategies and tactics.
The authors, Ryan Wallman and Giles Edwards, examine the ways in which brands build their reputation and connect with their target audience. They discuss various marketing techniques, brand positioning, and the role of social media in shaping consumer perceptions.