Alex Pentland
Honest Signals: How They Shape Our World
- ISBN 13:
- 9780262515122
- author:
- Alex Pentland
- format:
- Paperback
- publisher:
- MIT Press
- language:
- English
- Publication Year:
- 2010
- Pages:
- 208
- Dimensions:
- 20.3 x 13.7 x 1.4 centimetres (0
- Genre:
- Nonfiction, Social Sciences, General,
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
Understanding the subtle patterns in our interactions with others can reveal a great deal about our attitudes and intentions. In "Honest Signals", Alex Pentland explores how these unconscious social signals form a separate communication network, one that is biologically based and evolved from ancient primate signaling mechanisms. By analyzing the back-and-forth patterns of signaling among groups of people using a specially designed digital sensor, Pentland has found that this second channel of communication profoundly influences major decisions in our lives. He presents the scientific background necessary for understanding this form of communication and applies it to examples of group behavior in real organizations, showing how by "reading" our social networks we can become more successful at pitching an idea, getting a job, or closing a deal. Pentland's work offers new insights into how we interact with others and how we can harness the intelligence of our social network to improve our personal and professional lives.