Avila, Joyce Kay

Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform

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ISBN 13:: 9781098147860
author:: Avila, Joyce Kay
format:: Paperback
publisher:: O'Reilly Media
language:: English
Publication Year:: 2024
Pages:: 448
Dimensions:: 23.3 x 17.8 x 2.3 centimetres (0
Genre:: Computers, Server & Database, Data Mining,
Condition:: New
Availability:: Item usually sent within 10 working days

£42.38

Current Stock: 4

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Description

Description

Implementing and managing a modern customer data platform (CDP) is now more accessible than ever. This comprehensive guide shows you how to harness the power of Salesforce's Data Cloud platform, providing a practical overview for architects, administrators, developers, data engineers, and marketers alike. You'll learn how to ingest, store, and manage real-time customer data using native connectors, canonical data models, and Einstein's built-in trust layer. The book also covers leveraging low-code/no-code functionality to build a Data Cloud foundation that unlocks the power of structured and unstructured data. With this knowledge, you can create predictive models, leverage third-party machine learning platforms, and use Data Graphs to power Salesforce Einstein capabilities. By following the guidance in this book, you'll be able to develop a plan for executing a CDP project effectively and efficiently, connect Data Cloud to external data sources, and use its capabilities for identity resolution, segmentation, and data analysis.

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