Grant, John

Greener Marketing

(No reviews yet) Write a Review
ISBN 13:
9781119689119
author:
Grant, John
format:
Paperback / softback
publisher:
John Wiley & Sons Inc
language:
English
Publication Year:
2020
Pages:
272
Dimensions:
22.7 x 15.6 x 1.6 centimetres (0
Genre:
Business, General, Business,
Condition:
New
Availability:
Item usually sent within 10 working days
£14.04

Description

Greener Marketing: A timely update to John Grant's groundbreaking guide to green marketing.

As climate change and sustainability continue to dominate the public agenda, companies are under increasing pressure to adopt environmentally friendly practices. This sequel to John Grant's Green Marketing Manifesto offers a comprehensive analysis of the latest trends and case studies in sustainable marketing.

Grant explores the key principles of effective green marketing, including eco labelling, transparency, and the circular economy, as well as the role of blockchain and regenerative farming in driving sustainability. With its focus on understanding the complexities of sustainability and its implications for marketers, this book provides a valuable resource for anyone looking to make a positive impact through their marketing efforts.

View AllClose

Related Products

Related Products

Never Greener
Add to Cart
Quick view

Never Greener

Jones, Ruth

£10.97
The past has a way of catching up. Seventeen years after a heartbreak, Kate's life has moved on. She's a successful actress, married to Matt, and mother to Tallulah. But then she meets Callum again,...
Greener Pastures
Add to Cart
Quick view

Greener Pastures

Bukowski, Michael

£11.71
Michael Wehunt's debut collection, Greener Pastures, presents a haunting vision of the unknown encroaching upon the familiar. Through beautifully crafted and emotionally resonant stories, Wehunt...