Barnard, Malcolm

Graphic Design as Communication

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ISBN 13:: 9780415278133
author:: Barnard, Malcolm
format:: Paperback
publisher:: Routledge
language:: English
Publication Year:: 2005
Pages:: 196
Dimensions:: 156mm X 234mm
Genre:: Media studies
Condition:: New
Availability:: Item usually sent within 10 working days

£34.15

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Description

Description

Graphic Design as Communication explores how meaning and identity are at the core of every graphic design project. By examining various theoretical approaches and examples from different fields, Malcolm Barnard argues that the role and function of graphic design is communication.

This book looks at how graphic design contributes to the formation of social and cultural identities, including representations of racial/ethnic groups, age groups, and gender groups. It also explores the relationship between graphic design and modernism, postmodernism, and globalisation in the 21st century.

By examining the ways in which images and texts communicate with different cultural groups, Barnard sheds light on why graphic design is not always acknowledged and understood in the same way as art. This book provides a thought-provoking analysis of the significance of graphic design in our society and culture.

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