Good Country Equation

The Good Country Equation: A Formula for Global Cooperation Simon Anholt presents a compelling argument that humanity's shared future depends on our ability to work together. Despite accumulating vast power, technology, and knowledge, we continue to struggle with global challenges such as climate change, war, poverty, and inequality. Anholt shares his experiences from decades of helping countries improve their international standing, including vivid descriptions of his encounters with world leaders. He reveals the Good Country Equation, a formula for encouraging international cooperation and reinventing education for a globalized era. The book offers a unique perspective on how cooperation can generate goodwill, leading to increased trade, foreign investment, tourism, talent attraction, and even domestic electoral success. Anholt argues that we can change the way countries behave and the way people are educated in a single generation - because that's all the time we have. This thought-provoking book provides genuinely new, informative, practical, and innovative solutions to some of the world's most pressing challenges.