Nahon, Karine
Going Viral
- ISBN 13:
- 9780745671291
- author:
- Nahon, Karine
- format:
- Paperback
- publisher:
- Polity Press
- language:
- English
- Publication Year:
- 2013
- Pages:
- 200
- Dimensions:
- 20.8 x 13.7 x 1.8 cm
- Genre:
- Business, Finance & Law, E-Commerce, Web Marketing,
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
Going Viral explores how online phenomena spread rapidly around the world. Karine Nahon and Jeff Hemsley examine the factors that contribute to virality, including networks, gatekeepers, human attention, and individual behavior.
The authors analyze various examples of viral events, from videos and tweets to word-of-mouth and social media trends. By understanding these patterns, readers can gain insight into how our world is shaped by online information flows.
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