Burg, Bob
Go-Givers Sell More
- ISBN 13:
- 9780141049588
- author:
- Burg, Bob
- format:
- Paperback
- publisher:
- Penguin
- language:
- English
- Publication Year:
- 2010
- Pages:
- 208
- Dimensions:
- 19.6 x 12.8 x 1.6 cm
- Genre:
- Economics, finance, business & management
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Go-Givers Sell More by Bob Burg and John David Mann is a practical guide to turning giving into a powerful approach to selling. In this sequel to the international bestseller The Go-Giver, the authors apply their inspirational message to real-world business challenges. Most people view sales as a struggle to persuade others to do something they don't want to do. However, this cut-throat mentality makes the process harder than it needs to be, especially in economic downturns when customers are more suspicious and defensive. By adopting a Go-Giver approach, salespeople can focus on creating value for their customers, cultivate trusting relationships, and provide outstanding service. The book offers tips and strategies that anyone in sales can start applying right away, using real-life examples to illustrate its points.
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