Cunningham, Andy
Get to Aha! (Pb)
- ISBN 13:
- 9781265773748
- author:
- Cunningham, Andy
- format:
- Paperback
- publisher:
- McGraw-Hill Companies
- language:
- English
- Publication Year:
- 2023
- Pages:
- 274
- Dimensions:
- 22.9 x 15.2 x 1.5 centimetres (0
- Genre:
- Business
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Get to Aha! presents a groundbreaking framework for positioning any company for industry dominance. Andy Cunningham shares her DNA-based methodology to help businesses establish their precise position in the marketing landscape.
A key part of this approach is understanding your company's underlying DNA, which determines its unique strengths and weaknesses. By recognizing whether you're a customer-oriented 'Mother', product-focused 'Mechanic', or concept-driven 'Missionary', you can create an authentic and sticky brand identity that resonates with your target market.
With Get to Aha!, Cunningham provides a clear step-by-step guide to help you determine your company's precise position in the marketing landscape. By following her framework, you'll be able to establish a competitive advantage and gain a foothold in the market, even against major competitors.
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