WELLS, ANDY

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ISBN 13:
9781739770525
author:
WELLS, ANDY
format:
Paperback
publisher:
CONKER EDITIONS LTD
language:
English
Publication Year:
2022
Condition:
New
Availability:
Item usually sent within 4 working days
£15.93

Description

The Rise & Fall of Admiral Sportswear by Andy Wells is a fascinating account of how a small Midlands underwear firm revolutionised the sportswear industry in the 1970s. By winning the contract to supply England's kits, Admiral Sportswear pioneered bold designs and branding that would go on to shape the multi-billion-pound industry we know today. The story behind Admiral Sportswear's success is one of innovation and controversy, as the company's unconventional approach to sportswear helped pave the way for the industry's current dominance. This book offers a unique insight into the history of sportswear and its impact on popular culture. With 200 pages of engaging narrative, The Rise & Fall of Admiral Sportswear is a compelling read for anyone interested in business, economics, or the history of sportswear.

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