Brian Burke

Gamify: How Gamification Motivates People to Do Extraordinary Things

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ISBN 13:: 9781937134853
author:: Brian Burke
format:: HardBack
publisher:: Bibliomotion Inc.
language:: English
Publication Year:: 2014
Pages:: 192
Dimensions:: 1.9 x 12.7 x 20.3 cm
Genre:: Business, Finance & Law, Management, Human Resources
Condition:: New
Availability:: Item usually sent within 7 working days

£52.15

Current Stock: 5

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Description

Description

Gamification How Gamification Motivates People to Do Extraordinary Things by Brian Burke is a thought-provoking exploration of how organisations can effectively engage their key stakeholders. As the engagement crisis deepens, businesses are seeking innovative ways to break through and connect with their audience. However, gamification has been oversold and misunderstood, leading many companies to fail in their attempts to harness its potential. This book goes beyond the hype, focusing on the successful strategies employed by organisations that have managed to get it right. By examining real-world examples of gamification initiatives, Burke identifies key characteristics that distinguish these successes. By understanding what works and what doesn't, businesses can develop effective gamification strategies that truly engage their stakeholders and drive meaningful results.

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