Atkinson, Ian
FT Essential Guide to Business Writing: How to Write to Engage, Persuade and Sell
- ISBN 13:
- 9780273761136
- author:
- Atkinson, Ian
- format:
- Paperback
- publisher:
- Financial Times/ Prentice Hall
- language:
- English
- Publication Year:
- 2011
- Pages:
- 184
- Dimensions:
- 13.8 x 1.5 x 21.6 cm
- Genre:
- Business, Finance & Law, Management, Management Skills,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Writing to Engage, Persuade and Sell: A Guide for Business Writers Ian Atkinson's comprehensive guide shows you how to craft effective business writing that resonates with your audience. By understanding the power of language and structure, you can tailor your writing to persuade staff, colleagues, board directors, and customers. This book provides clear examples and essential tips to help you improve your business writing skills. You'll learn how to write for different audiences and media, using style, structure, and psychological insights to achieve your goals. With practical advice from the world's top advertising writers, you can apply these techniques to boost your own business writing.
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