Baxter, Robbie Kellman
Forever Transaction (Pb)
- ISBN 13:
- 9781265594763
- author:
- Baxter, Robbie Kellman
- format:
- Paperback
- publisher:
- McGraw-Hill Companies
- language:
- English
- Publication Year:
- 2023
- Pages:
- 258
- Dimensions:
- 22.9 x 15.2 x 1.4 centimetres (0
- Genre:
- Business
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Build long-term customer relationships that power your business. Companies like Nike, Spotify and LinkedIn have found success with subscription-based products and services. Now, strategy consultant Robbie Kellman Baxter reveals her secrets for building and executing a successful membership economy model in this book. You'll learn how to create an ever-expanding customer base of loyal subscribers, lead your organization through every step of the process, and master the essentials of succeeding in the Membership Economy. Topics include subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives. With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer and leverage them for ultimate business success. This book provides inspiration, tools and insight for businesses of all types, helping you stay ahead of the competition in a rapidly changing market.
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