Zucker, Cole
Flipping the Switch: How We Started and Scaled a Global Lighting Brand
- ISBN 13:
- 9781544544038
- author:
- Zucker, Cole
- format:
- Paperback
- publisher:
- Lioncrest Publishing
- language:
- English
- Publication Year:
- 2023
- Pages:
- 294
- Dimensions:
- 21.6 x 14 x 1.7 centimetres (0.3
- Genre:
- Business, Accounting, General,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Successful entrepreneurship is marked by twists and turns. Flipping the Switch tells the story of two entrepreneurs who took a chance on China to start a lighting business using LED technology. They combined their experience in Western and Chinese markets, bootstrapping an innovative brand despite making mistakes along the way. Their journey offers valuable lessons for anyone starting out or looking to grow their business. You'll learn how to spot opportunities, create solutions, and navigate foreign markets with confidence. Flipping the Switch shares the ups and downs of building a global brand from scratch. Whether you're just beginning your entrepreneurial journey or seeking to expand into new markets, this book provides practical insights to help you succeed.
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