Jinming, Chen
Flexible Visual Identity
- ISBN 13:
- 9781864707779
- author:
- Jinming, Chen
- format:
- Paperback / softback
- publisher:
- Images Publishing Group Pty Ltd
- language:
- English
- Publication Year:
- 2018
- Pages:
- 352
- Dimensions:
- 21 x 21 centimetres (1.05 kg)
- Genre:
- Arts & Photography, Architecture & Design, Buildings,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Flexible Visual Identity by Chen Jinming and Wang Xiangliang explores the creation and methods of flexible logo design, a new form that offers variability, adaptability, and fresh visual effect. This approach is particularly relevant in today's commercial society, where brands must evolve to meet changing needs. The book delves into dozens of international projects, examining how flexible logos can enhance brand extension stability and consumer recognition. By breaking away from traditional static logos, designers can create new possibilities for innovation and express a brand in a more dynamic way. With this book, readers will gain insight into the design process and applications of flexible logo design, providing valuable knowledge for those looking to update their branding strategy.
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